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1st Touch vs PixellotPixellot produces the match. 1st Touch analyses your part in it.

Pixellot's AI cameras film, produce and stream matches with no operator. 1st Touch needs no camera: we find the broadcast, and an analyst tags every action you make, live.

Request an inviteSee pricing

Updated

1st Touch

Your personal match analyst. A trained analyst tags every action of your match live, and your stats, a clip of every action and a report land on your phone after full-time.

  • Human analyst, live
  • Every action clipped
  • Checked by a second person
  • Private by default
  • No filming needed

Choose 1st Touch when your matches are broadcast and you want your own actions counted, clipped and checked.

Pixellot logo

Pixellot

AI camera systems that film and produce matches with no camera operator, from units installed at the venue to the portable Air NXT. It streams live, makes automatic highlights, and its analytics software tags footage for coaches.

  • Fixed and portable AI cameras
  • Automated live streaming
  • Auto-highlights
  • Analytics for coaches

Choose Pixellot if you run a club, school, league or venue that wants every match filmed, streamed and archived automatically.

//First look

What you see when you land.

1sttouch.ai
The 1st Touch homepage
1st Touch, built for the player
Pixellot homepage, captured 28 October 2026Visit pixellot.tv

//What decides it

Four things that matter to a player.

01

Live analysis

1st Touch
An analyst tags your match while it is played. Your stats are ready as the match ends, and on live plans the full analysis is with you within the hour.
Pixellot
It streams the match live with no operator. Highlights and analytics come from the recording, for coaches to review.
02

Accurate data

1st Touch
Every pass, duel and touch is tagged by a person who watched it happen, then checked by a second person before it reaches you.
Pixellot
Its analytics software pre-tags the action automatically and coaches add their own tags. It doesn't say anyone checks one player's actions.
03

Player first, not club

1st Touch
Bought by you and built around you. Your record stays yours when you change club, and nobody sees it unless you share it.
Pixellot
Bought by clubs, schools, leagues and venues. The organisation owns the system and decides what goes out.
04

Vertical AI

1st Touch
Built for one sport and one player. Automation finds the broadcast and cuts every action into its own clip; a trained analyst makes every call about what you did.
Pixellot
AI built for production: following play, producing the broadcast, graphics and highlights across many sports.

//Side by side

1st Touch vs Pixellot, feature by feature

What it is1st TouchA personal match analyst for professional playersPixellotAI camera systems for automated production and streaming
Built for1st TouchOne professional player at a timePixellotClubs, schools, leagues, venues and broadcasters
Who produces the data1st TouchA trained analyst, tagging every action by handPixellotIts software tags automatically; coaches add their own tags
When you get it1st TouchStats as the match ends; on live plans, the full analysis within the hourPixellotStreams live; highlights and analytics from the recording
Video1st TouchA clip of every action you make, plus stories and highlightsPixellotFull-match production, live streams and auto-highlights
Accuracy check1st TouchA second person checks every match before you see itPixellotNo stated action-by-action review
Who sees your data1st TouchYou. Nothing goes to clubs, agents or scouts unless you send itPixellotThe organisation's account; it chooses what is streamed or shared
Filming and setup1st TouchNone. We find the broadcastPixellotA system installed at the venue, or the portable Air camera
Price1st TouchFrom 70 € a matchPixellotQuote-based; no published prices
Pixellot logo

Choose Pixellot if

  • You run a club, league or venue and want every match streamed
  • Your matches have no broadcast and need filming
  • You want to stream to fans and sell access
  • You coach and want video and analytics for the whole squad

Choose 1st Touch if

  • Your matches are already broadcast or streamed
  • You want your actions counted, not just filmed
  • You're a player, not a club or venue buying a system
  • You want stats and clips about you alone
  • You want every action checked by a second person

//More comparisons

All comparisons

//vs Pixellot

Questions, answered.

Something else? Write to us and a person replies.

  • Pixellot doesn't publish prices on its site. The portable Air NXT is ordered with a subscription, and its larger systems are quoted through sales. 1st Touch prices per player and shows its prices: match packs from 70 € a match, or a membership for the whole season.

  • Yes, if your matches are broadcast or streamed. Pixellot is sold to clubs, schools, leagues and venues. 1st Touch is sold to the player: we source the footage, a trained analyst tags every action you make live, and your stats, clips and report arrive on your phone.

  • Pixellot's analytics include team and player statistics, built for coaches reviewing the whole squad. 1st Touch is built around one player: every pass, duel and touch you make, counted by a person who watched it and checked by a second.

  • Request an invite. We check we can cover your league before you pay anything, and once you're in, your next match is analysed live.