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1st Touch vs StatsBombStatsBomb helps clubs compare players. 1st Touch helps you understand your own game.

StatsBomb collects detailed event data across hundreds of competitions for clubs to search and model. 1st Touch has an analyst watch your match live and tag every action you make.

Request an inviteSee pricing

Updated

1st Touch

Your personal match analyst. A trained analyst tags every action of your match live, and your stats, a clip of every action and a report land on your phone after full-time.

  • Human analyst, live
  • Every action clipped
  • Checked by a second person
  • Private by default
  • No filming needed

Choose 1st Touch when you want your own matches analysed in full, privately, the same evening.

StatsBomb logo

StatsBomb

Hudl's football data business, bought by Hudl in 2024. More than 3,400 events per match across hundreds of competitions, models such as xG and On-Ball Value, and an analysis platform, API and data files for professional football organisations.

  • 3,400+ events per match
  • xG and OBV models
  • API and analysis platform
  • For clubs

Choose StatsBomb if you recruit, scout or analyse opponents for a club and need the same data across leagues.

//First look

What you see when you land.

1sttouch.ai
The 1st Touch homepage
1st Touch, built for the player
StatsBomb homepage, captured 28 October 2026Visit hudl.com

//What decides it

Four things that matter to a player.

01

Live analysis

1st Touch
An analyst tags your match while it is played. Your stats are ready as the match ends, and on live plans the full analysis is with you within the hour.
StatsBomb
Event data arrives after the match. Real-time feeds are a separate Hudl product, Hudl Live Data.
02

Accurate data

1st Touch
Every pass, duel and touch is tagged by a person who watched it happen, then checked by a second person before it reaches you.
StatsBomb
Collected by computer vision and corrected by expert collectors, to one standard for every player in a competition.
03

Player first, not club

1st Touch
Bought by you and built around you. Your record stays yours when you change club, and nobody sees it unless you share it.
StatsBomb
Built for clubs and organisations to recruit and analyse. You are one of more than 200,000 players in the data.
04

Vertical AI

1st Touch
Built for one sport and one player. Automation finds the broadcast and cuts every action into its own clip; a trained analyst makes every call about what you did.
StatsBomb
Data science models such as xG and On-Ball Value, built to compare players across leagues, not to follow one player's match.

//Side by side

1st Touch vs StatsBomb, feature by feature

What it is1st TouchA personal match analyst for professional playersStatsBombFootball event data, models and an analysis platform
Built for1st TouchOne professional player at a timeStatsBombProfessional clubs and football organisations
Who produces the data1st TouchA trained analyst, tagging every action by handStatsBombComputer vision, corrected and audited by expert collectors
When you get it1st TouchStats as the match ends; on live plans, the full analysis within the hourStatsBombAfter the match; live data is a separate product
Video1st TouchA clip of every action you make, plus stories and highlightsStatsBombWyscout video, when bought as part of the package
Accuracy check1st TouchA second person checks every match before you see itStatsBombStaged quality audits across the whole data set
Who sees your data1st TouchYou. Nothing goes to clubs, agents or scouts unless you send itStatsBombLicensed to the clubs and organisations that subscribe
Filming and setup1st TouchNone. We find the broadcastStatsBombNone, in the competitions it covers
Price1st TouchFrom 70 € a matchStatsBombQuote-based
StatsBomb logo

Choose StatsBomb if

  • You work for a club and need data for recruitment or opposition analysis
  • You need one consistent data set across hundreds of competitions
  • You build your own models through an API, in Python or R
  • You want free event data to learn analytics, from StatsBomb's open data

Choose 1st Touch if

  • You want your own game analysed, not a row in a club's database
  • Your league isn't among the competitions StatsBomb covers
  • You want a clip of every action, without a club licence
  • You want your data private until you choose to share it
  • You want a report you can put in front of a sporting director

//More comparisons

All comparisons

//vs StatsBomb

Questions, answered.

Something else? Write to us and a person replies.

  • StatsBomb IQ was StatsBomb's analysis platform. Since Hudl bought StatsBomb in 2024, it is sold as the Hudl Statsbomb platform: clubs use it to search players, compare them and analyse opponents, with Wyscout video linked when bought together.

  • Hudl doesn't publish StatsBomb prices; clubs and organisations get a quote from its sales team. StatsBomb also releases free open data for selected competitions, mainly for research and learning. 1st Touch prices per player and shows its prices: match packs from 70 € a match, or a membership for the whole season.

  • StatsBomb is sold to professional football organisations, and its API is for paying customers. It is built to compare thousands of players at once. 1st Touch is built for one: an analyst tags every action of your match live, and a second person checks it before you see it.

  • Request an invite. We check we can cover your league before you pay anything, and once you're in, your next match is analysed live.